What exactly is Hairstory New Wash
By now I’m sure you’ve heard the words “New Wash” come out of my mouth so many times you’ve started to tune it out. Hear me out… it really IS that great!
New Wash is the cream cleanser from Hairstory that’s prepared to replace your shampoo AND conditioner. And it’ll do a better job at nurturing your scalp, conditioning your hair, and take your air-dry style (like when you run out of the house with your hair wet level of non-styling) to the next level.
New Wash has three levels of wash/moisture for different needs.
(deep): New Wash (deep) has higher levels of cleansing ingredients, includeing ACV (apple cider vinegar) which helps cleanse and balance scalps that might over-produce oils. (deep) can also be great for those with scalps that are more sensitive, itchy, or fussy because of its balancing yet moisturizing qualities.
regular (OG): New Wash regular is quite literally suitable for everybody. I always say this is a great place to start your New Wash journey and we can adjust from here. Nourishing, hydrating, soothing, cleansing, and leaves your hair feeling clean yet workable- not stripped then slipped like a typical shampoo and conditioner combo.
(rich): New Wash Rich is super thicc (if you know what I mean) and chocked to the brim with hair smoothing, strengthening, and hydrating ingredients that quite literally attract water to your hair (to lock it in there for real hair hydration). This formulation takes some extra patience (and extra water helps) to work it thorough but is majorly beneficial to those with coarse textures or extra-thirsty curls.
Not convinced yet? Hairstory runs a refill program for New Wash, sending refills in a recyclable ultra thin pouch to refill your reusable shower container - hello sustainability. Full ingredient transparency and EWG scores for each ingredient are available on their website- when theres nothing to hide, nothing is hidden, and I really like that. And last but definitely not least, New Wash only contains gentle essential oils and NEVER synthetic fragrances.
Hairdressers interested in bringing Hairstory and New Wash to your clients? Click here to try New Wash for free!